Shaping the Future Day 2026

«Customer Insight & Growth»

Dear Key People Community

We are happy to welcome you to this year’s Shaping the Future Day on 24 September in Zurich!

Last year's Shaping the Future Day focused on "transformation": what must we do — as an organisation and as leaders — to remain adaptive and solidly positioned for what’s ahead?

This year’s Shaping the Future Day puts our "Customer" in the spotlight:
what must we do — as an organisation and as leaders — to remain adaptive and solidly positioned for what’s ahead?

Join us for an inspiring day to reconnect the wider KPC community around a shared understanding of our customers and unlock new opportunities for relevance and growth. Through external perspectives and interactive formats, we will deepen our insights into evolving customer needs in an AI-driven world and translate them into tangible ideas for customer expansion. Expect cross-divisional inspiration, meaningful exchange, and a special KPP graduation moment.

We look forward to welcoming you at the Hotel Belvoir, Rüschlikon.

Let’s shape the future together!

Public transportation, car arrivals


Individually-arriving guests are advised to travel by public transport from “Bürkliplatz” (city) to the bus stop “Belvoir, Rüschlikon” with bus no. 165.

Guests arriving by car may use the hotel’s own car park. Access approx. 10 metres after the hotel driveway.

Shuttle-Service


A shuttle service is organised from the Hochhaus zur Palme (“HzP”) to the Belvoir Hotel. Departure is at 8:45 a.m. Please let us know in the RSVP if you would like to reserve a seat. Seats are limited and will be allocated based on registration.

Download the information on the current situation at the Hochhaus zur Palme for the shuttle service: Shuttle_Guidance HzP

Accommodation


When registering, participants can indicate whether they require accommodation and, if so, how many nights. Most of the rooms will be located at Hotel Belvoir Rüschlikon. Please indicate your preference in the RSVP-form if you would like to stay at our city-based partner Hotel "Motel One".

Dresscode


Smart casual.

All event areas are located indoors.

Registration

Schedule

Arrival & reception of guests

Official Start

Welcome and Theme of the Day

Morning programme

  • ExB Talk: GCEO, CEOs SLCH &SLDE set the Stakes

  • Keynote by Aljan de Boer “Grow Differently”

  • Panel on Approaches to Customer Insight @ Swiss Life

Lunch Break

Afternoon Programme

  • KPP Review: Insights from the Class of 2025

  • From Insight to Growth: Collective Working Sessions

  • Share-Out: Closing Panel

Graduation & Conclusion

  • Addresses by GCEO and Class Representatives

  • Conferral of Diplomas

  • Outlook to the Evening

Keynote

Aljan de Boer — Head of Inspiration, TrendsActive · IRG100 Program Lead, Institute for Real Growth (IRG)

As founder of TrendsActive and contributor to the Institute for Real Growth, he works with global organisations to decode emerging cultural patterns and translate them into actionable strategies. His expertise lies in helping leadership teams better understand evolving customer values, behaviours, and expectations in an increasingly complex and fast-moving world.

In his keynote, Aljan will explore how organisations can turn deep customer insight into a competitive advantage. He will challenge us to look beyond short-term trends and instead understand the underlying societal shifts shaping the future of markets. By connecting human insight with strategic action, he will invite us to rethink how sustainable growth can be achieved in times of continuous change.

Accommodation

Accommodation will be arranged based on your registration.

Please note that travel arrangements, including transfers to and from the event venues, are at your own expense. However, depending on your registration, you can book a free shuttle from “Hochhaus zur Palme” to Hotel Belvoir.

Please note that a fee may be charged for cancellations.


Motel One: Situated in the city center, approximately 30 minutes from the event venue via tram line 2. Rate: CHF 239.- per night (incl. Breakfast).

Hotel Belvoir Rüschlikon: Our event location offers a limited number of rooms for comfortable in-house overnight stays. Rate: CHF 270.00 per night (incl. Breakfast).

Location & Travel Guidance

Hotel Belvoir

Säumerstrasse 37
8803 Rüschlikon

We recommend arriving by public transport. You can reach the Hotel Belvoir with public transport as followed:

If you are traveling by car, the hotel is located conveniently close to the motorway and parking spaces are available as well as electric charging stations.

Event organisation contact

Lorena Ribeiro Laureano & Clemens Lützen

sponsoring@swisslife.ch
+41 (0) 43 284 71 97